How Marketing Made Nike a Global Success

By: Lowey Bundy Sichol

Illustrated by: C.S. Jennings

Published: February 12, 2019

Publisher: HMH Books for Young Readers


I would be shocked if at some point in your life you didn’t have a pair of Nike shoes in your house. I can’t tell you the number of pairs we have purchased over the years with three kids in the house. Nike was always our go-to brand for tennis shoes as well as athletic clothing. Having a Nike store close to our home helped, but it was also the brand we looked for first when going to shoe stores.

I knew a bit of the Nike story because our family watched the movie, “Prefontaine”. The movie is based on the life of Steve Prefontaine, the renowned runner whose life was cut tragically short due to a car accident. The start-up of Nike has a connection to Steve Prefontaine and his coach at Oregon. As a side note, I highly recommend the movie.

Have you ever wondered how Nike created it’s famous swoosh logo or even how it got the name, Nike? How much work went into the creation of the best shoes for specific athletes? How did a simple marketing campaign change the entire trajectory of a company? All these questions and more are explained in this book. The story of Nike is quite fascinating and kids will be impressed by the perseverance of Phil Knight and his belief that his idea could work.

Kids are also introduced into what it takes to run a company with key words explained throughout the book. The illustrations are silly and yet offer a simple explanation for bigger concept ideas. Quotes and fun fact bubbles throughout the book offer more tidbits of information for kids.

The story of Nike is an impressive one and kids and adults will find the history of the company to be quite interesting. Next time you are out buying tennis shoes, you many just look at a pair of Nikes a little differently.

To purchase a copy of FROM AN IDEA TO NIKE, click the photo below:

Also, be sure to check out my review of FROM AN IDEA TO DISNEY.

I will be linking up this review on Booking Mama’s regular Saturday feature, Kid Konnection. This is a place for bloggers to share posts related to children’s and YA books. You will find spotlights, reviews, and sometimes even giveaways by clicking HERE, every Saturday.

Thanks to the publisher for sending a copy of this book for the purpose of this review. This review is my honest opinion. If you choose to purchase through the above links, I may receive a small commission without you having to pay a cent more for your purchase.

Posted in

Leave a Comment

The reCAPTCHA verification period has expired. Please reload the page.